4 Simple Rules For A Successful Birthday Deal

Birthday deals done right are one of the most powerful marketing tools in the hospitality and service industries today.

But if done wrong, there’s certainly a chance you could do the opposite of what you’re intending to do. We’ve seen success stories and horror stories. Here are a few simple rules to keep you from being one of the latter.

 

Make your deal worth it!

While you can’t give away the house, a deal should be enticing enough to get someone to spend time in your business on their special day. In other words, don’t just give ‘em free fries with an order over $20.

Example: We love the free steak from Black Angus, but not everyone has filet mignon in the kitchen. Golden Chick in Arlington, Tx, simply sends a coupon for $7.50, but that’s more than any item on the entire menu (which is a pretty tasty deal).

 

It should be easy to sign up!

Birthday deals are about creating a new loyal customer while still taking care of the ones you already love. This isn’t about seeing who can follow 7 cryptic steps to join your online-app-required-“like”-132-of-our-Instagram-pix-and-share-with 19-friends program. We understand there’s value in apps and data, but there’s more value in happy customers telling all their friends how amazing your business is.

Example: The Justice Club at Justice apparel stores sends you an email for a free gift that is good for the entire month of your birthday. Not only that, but you get double reward points. First of all, we love that you can redeem the birthday email offer at anytime during the whole month. Second, that’s an easy win for the customer, since all they gave up was an email address.

 

Be excited it’s their birthday!

No one wants to come in and get greeted by Debbie Downer when they exclaim it’s their birthday and that they’re stoked for their free ice cream.

Example: We’ve seen everything from a boisterous “Happy Birthday!” to an expressionless stare from across the counter. Birthday or not, all food tastes better when served with a smile.

 

Communicate the deal and what’s at stake, and set certain expectations for your staff.

Example: Not all our customer-facing staff fully understands the life-value of a customer or the social media power that’s apparent on a daily basis these days. It’s mission critical to ensure that they do! Make sure they know the expectations on how you want the birthdayer treated. They came in to celebrate and they brought friends with them! We recommend role-playing these scenarios with your staff. As they say, “Don’t expect the things you don’t inspect.”

 

If you have other ideas, be sure to send them our way. And if your birthday deal isn’t in our app yet, contact us today to get it up there. It’s nationwide, and, best of all, it’s free! #birthdaybetter

The Secret Weapon That Other Businesses Are Using To Boost Income

The restaurant industry has got this birthday deal thing on lock.

Happy birthday, here’s your free steak dinner. Congrats on another trip around the sun, here’s a free ice cream. How about a free pizza? Yes, that too. They’re killing it with these deals, and consumers are responding!
So, what’s “killing it,” you ask?
How about 52% growth over four years and revenue growth from $500,000 annually to $760,000, and since then, over $1.2 million! All while dropping advertising costs by 95%. That’s exactly what Pat Vaselakos experienced with her small Golden Chick location in Arlington, Texas. Per Pat: “Everyone should have a birthday deal!” She claims her birthday program is directly responsible for 90% of her business growth.
“Everyone should have a birthday deal!”
Hey, bowling alley. What’s up, bouncy house. Yo, golf course! Pssssst, over here, massage therapist. And, oh yeah, everyone needs their hairdresser! Where are your deals? The proof is out there in the restaurant industry, so why not make this process work for you too??
Question – How are your Wednesday business numbers looking, or any other weekday for that matter?
Every day in America there are 528,624 birthday celebrators between the ages of 18 and 65. They’re taking time off work, grabbing friends, and going out! They want to look good and feel good, especially on their big day! Birthday programs are simple to implement, inexpensive, and better yet, effective.
Here’s how Pat started hers:
She bought 1,000 names and addresses from residences within a two-mile radius of her restaurant and sent out a cute “Happy Birthday” postcard to each one. The offer? $7.50 off anything on the menu, which meant someone could get any item on the menu for free (and maybe even have some left over). Within seven months of that initial mailing, her numbers were rising, and by the ninth month, those numbers were making an unmistakable increase in her bottom line She says one key to a successful birthday deal is to never fuss when a customer walks in with a coupon.
“Never fuss when a customer walks in with a coupon.”
In fact, if the customer buys something that doesn’t use the entire $7.50, Pat uses the rest of it toward the order for the person next in line behind them. That makes two very happy customers and an almost guaranteed birthday signup from that second customer when they find out why their bill was less than expected.
So what’s keeping you from creating your business-building birthday deal?
We’d love to hear from you! If you already have a birthday deal going on, let’s get you added to our nationwide Free Birthday Fun app. It’s completely free, and you have full control over the details of your deal! Contact us today to get the process started.